This was a student project. I was tasked with creating packaging for a product (of my choosing) that would be sold at a festival. I chose to do bouquet packaging.
Duration: 3 weeks
Role: Designer
Challenge: Create packaging that makes it easy to carry around flowers during a festival without crushing them.
Solution: I designed a bag that is shaped like a funnel, made out of a thick paper and has a hole at the bottom for the stems. I used grommets to run a strap through the bag so it could be worn over the shoulder.
Bouquet bag with single flower pattern
Bouquet bag with triple flower pattern
My Process
I started by doing a competitive analysis to see what types of boquet packaging already existed. Then I did some sketches of different ways to structure the bag. Once I decided on the structure, I drew it and cut it out of a piece of paper. I also taped it together to get a better idea of what the final product would look like. I took a picture (seen below, right) and traced it in Adobe Illustrator to use as a template.
Then I started to sketch flowers for the outside of the bag. I chose some of the sketches to scan in and created floral patterns by colorizing them and using the pattern tool in Illustrator. I narrowed it down to two designs to apply to the template. I printed them both off, very carefully cut them out by hand and assembled the bags.
Different sketches for the structure
Sketches of different flower patterns
Final single flower pattern
Paper prototype
Color palette and pattern options
Final triple flower pattern